![]() ![]() ![]() Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. It's a crapshoot whether the kids will get to school without any sticky syrup drips on their clothes. They’re kid-friendly and perfectly sized for a grab-and-go breakfast. Why the abundance of French toast sticks now? Perhaps the timing is tied into back-to-school season. “The addition of powdered sugar and sweet raspberry sauce takes them to an entirely new level.” “We looked at traditional French Toast Sticks and ideated on how to make them even better,” Mark Jenkins, senior director of marketing at Roy Rogers, said in a statement. Sonic offers French Toast Sticks on its permanent menu and McDonald’s has menued them from time to time as a breakfast LTO.Īnd just before Wendy’s announced its entry into the category, Roy Rogers launched French Toast Sticks as a summer LTO at the end of July. This July, the deep-fried French Toast Sticks returned to Jack's menu as a limited-time offer, selling all day for $2 (three to an order with a syrup dip.) Jack in the Box introduced its version in 2005, but its French toast sticks were since discontinued. Portability is still a big selling point, as consumer demand for food-to-go continues to be strong. When Burger King first launched French Toast Sticks, they were accompanied by a “dripless” maple-flavored sauce, designed to be eaten on the run. “Our Homestyle French Toast Sticks strike a perfect note of nostalgia and bring even more morning flavor to our menu-this time with something sweet,” Carl Loredo, Wendy’s CMO, said in a statement. Customers looking for a savory side can order a 6-piece French toast stick combo meal with seasoned potatoes and a beverage. The French toast sticks are the first sweet item to be added to Wendy's breakfast menu. Our Cinnamon French Toast Sticks are made with delicious white bread and covered in a. Breakfast sales have been strong since the get-go, growing to 25% in 2021. Wendy’s entered the breakfast daypart in March 2020. 15, the first sweet addition to its breakfast menu. Wendy's launches French toast sticks nationwide on Aug. “The Homestyle French Toast Sticks play into sweetness-a space we've mastered-to balance out our savory morning flavors.” “ We are always looking at new ways to deliver high-quality, craveable and affordable breakfast offerings,” John Li, VP of culinary innovation said in a statement. The Homestyle French Toast Sticks can be paired with a new syrup dip and ordered in both a 4- and 6-piece size. Wendy’s version of the sticks boasts a soft, custardy interior with hints of vanilla and a crisp, golden-brown exterior. The chain now joins Burger King, Sonic, Roy Rogers, McDonald’s, Jack in the Box and other fast-food brands in taking on this sweet, dunkable finger food. Wendy’s is the latest brand to jump on the trend, announcing Tuesday that Homestyle French Toast Sticks will be launching nationwide on its breakfast menu on Aug. ![]()
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